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At Boots we want to protect our customers and keep their data as safe as possible. We will collect and use the personal information you share for the purposes of auditing, training, assessing and delivery of hearing care in accordance with the requirements of our regulatory bodies. To provide you with the best experience, your data may be shared with all relevant Boots services such as Boots Pharmacy and with companies that provide services on behalf of Boots. You can be assured that we will never sell your personal data, and keeping it safe is our top priority. We may also use your data for ways to improve our services. These are in our interests but we believe they benefit our customers. These ways can include things like creating customer profiles to tell you about certain products and offers which we think will interest you, based on how you use Boots services. Your personal data will be stored for as long as necessary unless a longer retention period is required or permitted by law. To find out more about who we may share your data with, how Boots process your data and how to amend or remove your data please see our privacy policy.